Troubleshooting Your Online Business To Figure Out Why You’re Not Getting Sales
In this article, we are going to talk about troubleshooting your online business to figure out why you’re not getting sales at all or conversions on your offers.
There are only a few elements to a successful online business. They are your offer, your funnel, and your traffic. If you have a good offer and you have a good funnel then you can drive traffic to grow.
These are the only 3 elements that affect your online business success. And this is how a usual funnel looks like for most affiliate promotions or even for promoting your products. You send traffic to an opt-in page that goes on to a sales page.
Troubleshooting the elements in your online business to get higher conversions
If you have traffic problems, the cause could be that the traffic is not good, it’s not getting good opt-in rates, or it’s the ad-to-opt-in page mismatch.
If you’re driving 1,000 visitors to a page and you’re barely getting 30-40 opt-ins that means that the ad is really good, it is generating clicks but there is a problem with the opt-in page, a mismatch.
For example, if in your ad you are saying “How to lose 10 pounds of fat within 7 days using a magical diet”, and on the opt-in page you offer information on “How to gain 5 kg”, they are completely incongruent and that’s one reason why you are getting such low opt-in rate.
If the opt-in page is getting good conversions but the offer isn’t converting it’s one or two things, your sales page is bad or there are bots on your traffic source giving you misleading opt-in rate stats.
We have an article that talks about how to protect yourself against spending money on bot traffic that you can read.
But the opt-in page is getting good conversion rates which means that the ad is converting well. It’s getting you clicks then the opt-in page is congruent it has a message that matches the ad.
If people are staying on your website and not buying, there is a problem with the offer and not the marketing because the marketing is working.
This could be either that your Sales Letter is bad, they don’t trust you, they don’t like the product, they don’t need the product or there is a mismatch between the opt-in page and the sales page.
If there’s an unusually high checkout card abandonment rate then you need to fix your checkout page.
A lot of people get excited about your offer, they click on the submit page or the next page to checkout and they stop the checkout process for whatever reason. If you are tracking these things and you see that there is a very high checkout card abandonment rate, then you need to fix your checkout page.
To fix your ad problem, you can model the #1 guy in your market. See what they are doing and copy it because they are #1 for a reason. Don’t waste your money, and don’t think that you’re just some amazing copywriter. Trust me, you don’t want to waste money on ads if you can get a shortcut to success.
If the ads are generating clicks but you’re not getting sales, fix the funnel. The opt-in page and the sales page.
If there’s a high unsuccessful checkout rate fix the checkout page. Model Russell Brunson’s checkout page, he’s is one of the best in our industry. A 2 step checkout process is working well right now.
If nothing is working, and you fix everything and you’re not able to get your conversions, change the offer because you can be 95% sure that the offer is bad when nobody buys it.