There are three commonly asked questions when people talk about optimizing their opt-in lists for solo ads.
- How do I develop an opt-in email list?
- How do I increase my opt-in rate?
- How many emails should I attain using solo ads?
In answering these questions a few factors need to be considered. The amount of solo ads traffic to your site will determine the number of opt-ins you receive. And the volume of traffic is dependent on how well your opt-in offer is written and where it is placed within your site to make money with solo ads.
A rule of thumb is that for every 100 visitors to your site you should get no less than 5 people opting in with you. If your conversion rate is less than 5% you will need to employ strategies to increase that amount. In utilizing the strategies I will discuss in this chapter, I have consistently converted 15 to 20% of the visitors, to my site, into my opt-in list using high quality solo ads. With these techniques you’ll be able to do the same.
How To Write A Persuasive Offer
Most people are apprehensive about giving their information out, especially over the Internet. The two big questions that enter people’s minds are: “Who am I giving this information to?” And “What am I going to get?” As you can gather, it is extremely important to gain your visitor’s trust immediately.
It is the subscription offer that addresses these personal concerns and will motivate people coming from buying solo ads into opting in with you. In light of this, you can see why it is important to write a persuasive offer page. Here’s an example of an offer that will not increase the number of people opting in with you:
With this kind of offer you will only create more questions in the person’s mind, rather than answering the two previously mentioned. And when people have too many unanswered questions regarding your business they will be less inclined to do business with you. The goal in any solo advertising campaign, regardless of the type of business, is to answer questions, not create more. Answering the questions, instead of making more, will make your business much more successful.
Imagine your company sells music resources. I have provided an example of what a successful solo ads offer might look like for your company.
As you can see there is more to this process than just saying “Submit your email”. Isn’t that true? And it took a little over two minutes to create this opt-in form for solo ads. Just two minutes to radically improve the total opt-in addresses you will be accumulating.
Dr. Joe Rubinois the CEO of The Self Esteem System and he wrote a hover ad on his website to deliver a newsletter opt-in offer to visiting people. This ad actually slides into viewing territory the moment visitors enter his site. Included in his offer is all the pertinent information (which I will teach in the following section) needed to encourage his visitors to fill out and submit his opt-in form.
Opt-in offers are not difficult to write; however, they do require the investment of thought and time. It’s important to grab the attention of your visitor as I have explained in previous chapters. Some of the best copywriters in advertising have shared with us a few points to writing a winning opt-in offer.
Giving Away Value in Solo Ads Before You Ask For An Email
Not as popular, but some marketers like to give the value to the customer before they opt-in. The disadvantage here is that you are giving the value away before you have anything at all from the customer. The customer really has no reason to then give you their email right? Well not necessarily.
It is true that you will likely get fewer opt-ins with this approach, but the opt-ins you do get will be people who already have decided you have value. And if you have value, the customer will most likely give you a real email address verses a junk email that they never plan on checking again.
If you require the customer to give you their email address before giving the customer the benefit they still do not know you or if you are someone they really care about. Even if the customer gave you their main email address, they still have not confirmed you offer any real value, which means there is no guarantee they’re ever going to read any of your newsletters. This happens all the time, big list with many people who do not care and will never read your solo ads again.
People who focus on giving value before the customer opts-in may have smaller lists, but make more sales from those smaller lists. If you are using an on-demand software solution that charges by the amount of solo ads you send, this is also going to keep your sending costs down.
Here are a couple of examples of giving value before the customer gives you their email.
Both of these sites do a great job of giving valuable content and building trust. Here the customer soaks up a lot of free information directly on the website. If someone was to read all the way to the bottom of the page they are surely interested. They have already received plenty of value and if they want to know the rest of the story they will have to give up their email.
The customer who does decide to opt-in understands the value provide and would likely want to receive additional value in the future. The only way to continue receiving that value is to submit an email address that they actually check.
One thing I like about the the-moneymapmethod.com website is that they use a “Subscribe” button. Not a “Get Access Now” button or anything like that. It says “Subscribe”. The customer knows what they are doing and is more likely to trust future emails.
Advantage ONE: Emphasis Must Be Placed On The Benefits, Not Features
The most significant question to answer for your best solo ads visitors is “What’s in it for me?” The most effective way to answer this question is to emphasize the benefits your service or product can provide to the visitor. Do not present features of your business or products. Here’s an example of an offer that is feature oriented:
“Download our free newsletter, authored by a certified auto mechanic.”
Here the offer is telling the visitor a fact about the newsletter, not how this information is going to help them. Now let’s see how the offer reads when the benefits are emphasized:
“Don’t buy a lemon, when you can have an orange. Find out the things you MUST look for when buying a new car to avoid driving away with a lemon. Click here to read our free newsletter.”
See the difference? In the latter example the visitor is given the benefits of subscribing to this newsletter. This is called the “hook” in the best solo ads.
Advantage TWO: Incorporate How Your Visitor Is To Take Action
To get your visitor to take action, like make a purchase, subscribe to a newsletter, or fill out a request form, requires you to “direct” your solo ads into what you want them to do – take action. Here’s an example of how you might do this:
“To learn more about how our painting products and supplies can save you time and money click here.”
If you want to direct your visitor to make a purchase, which is the goal of any marketing campaign, you might have something like:
“Click here to purchase our new technologically advanced trim roller.”
Regardless of how convincing your sales copy might be, if you fail to get your visitors to take action, you will leave them hanging. If you leave visitors hanging they are going to leave your site without opting-into your offer, and this will cost you lost profits.