Why you do not get sales
In this article, we are going to talk about why you don’t get any sales with Solo Ads or other sources of traffic. There are 3 major moving parts or elements that affect your online business, the #1 and most important part is the product, the other one is traffic, and the last part is the sales funnel.
You have a sales funnel to your product, then you send traffic to your sales funnel and it sells the product, simple right? Let’s decipher the places where problems can occur and what to do about them.
Let’s see what affects the sales that you make based on all these elements.
The product could have pricing issues, you could read our article on pricing your product to understand how to price it correctly. The article is going to tell you different price points that work with cold traffic. Solo Ads or email ads are a form of cold traffic because cold traffic is basically people who don’t already know you.
Since they are not going to trust you, the conversion rates on cold traffic will be usually a lot lower than it is on warm traffic or hot traffic. Hot traffic is basically people who are ready to buy from you.
The product could have product issues. Maybe the product is shitty, maybe nobody wants the product, or maybe there are negative reviews online for the product you are trying to promote. People look for reviews before they make a buying decision. If there are negative reviews available on Google for the product that you are trying to promote they’re not going to buy because nobody wants to risk their money.
And then there is overexposure to the product. If you’re promoting a generic offer that has thousands of affiliates promoting that same offer. You’re all buying Solo Ads from the same sources because there are not a lot of credible sources in the market from where Solo Ads are being sold.
There is Solo Ads X, our directory of solo ads vendors, which provides access to fully validated from both, ourselves through our validation system and the community through the testimonials, both in our site and our Facebook group, the largest on its type with more than forty thousand members.
Then there is Udimi and no much more reliable sources of vendors.
So if the product has been exposed to the audience a lot of times, the conversion rates are going to go down.
If you’re using generic products what you need to do is to have custom emails, and custom opt-in pages and that is how you will be able to sell and differentiate yourself in the market. You are not going to get sales if you just keep pushing the same opt-in pages because everybody is buying from the same pool of traffic vendors and if it all looks the same, the conversion rates are definitely going to drop.
Then it’s the traffic sources. Don’t buy bad traffic from cheap Solo Ad Vendors. Buying traffic under 20 cents or 30 cents a click will only give you bad traffic that is not going to convert, period. It’s going to be full of bots and last time I checked bots don’t buy, they don’t have credit cards.
So that’s the thing, you want to choose sources that are credible and we have an article to help you select the sources of good traffic to increase your conversion rate.
The second part that affects the conversion rates as it relates to the traffic source element is the wrong message in the email. For example, if you send an email to someone saying that you know how to lose 10 pounds in 14 days, and because of your rotators, you lead them to a page that tells them how to make $300 per day using their laptop there is a complete mismatch between the message the market received and the message that is on your opt-in page. It also affects conversion rates.
Too many bots, if you buy traffic from bad sources it is going to affect the conversion rates.
Finally, wrong targeting, if you’re buying traffic from Facebook or you’re buying traffic from Google, you need to consider these 2 factors, age and interest group. I target my ads to anybody who is over the age of 35. I’ve gone down to 30 but I think 35-55 works the best for me.
And the interest group, they have to be interested in similar products and services in my market. So I target authors in my niche, I target influencers in my niche and that’s about it.
We have an article called Troubleshooting your online business, make sure you read it as most of my articles build on each other.
The last component is the funnel, if the follow-up process is wrong, if the Video Sales Letter or the long-form sales letter, or the opt-in page are not done properly, you are not going to get any conversions at all. If you’re using a generic offer as I said earlier use custom opt-in pages and swipe files to get conversions.
Now let’s discuss how you can actually make Solo Ads work for you and make money with it.
The first one is the product, the product must be good. People are sick and tired of throwing money away. They are sick and tired of big money promises, how to become a millionaire overnight, etc. People are smarter now.
So that doesn’t really work anymore, it used to work really-really well. Whenever someone is coming out of a Lamborghini with a briefcase full of cash, it just makes the visitor want to push the BS button, it’s just bullshit, a scam.
That’s what they think and you shouldn’t really be doing it because the market has moved on from that, people are smarter, they know what’s working and the Lamborghini is a false promise, and the big promises don’t work anymore.
Two, the messaging. Your messaging inside the emails and the opt-in pages must be congruent. Message-to-market fit is really important and the market-to-product fit is also important. You cannot sell 6 pack abs ebook to someone who’s in their 70s, for example.
It is very important to have a correct message to market to product fit. But also Solo Ads work the best with lower-priced front-end products and for anything over $100 the conversion rate drops significantly. So anything under $47 is the best offer to promote with Solo Ads.
Then the follow-up sequence must be at least 15 days, that’s what I use in my business. I usually go about 30 days but at least it should be 15 days. I suggest multiple emails per day, send out 2 emails per day in the first week, because people are signed-up to so many email lists that your email is going to be buried in their inboxes.
Then it is credible traffic, once you’ve all these things in place just take a look at your offer, be a little smart about it, use your common sense and you will be able to figure out what’s going on. And finally, always buy traffic from credible sources, and drive traffic from trusted Solo Ad vendors.