Optin Rates Don’t Matter

In this article, we are going to talk about why opt-in rates really shouldn’t matter. They should not dictate your business decisions and why “money is in the follow-up” is bullshit. It’s not completely untrue, but it has lost its effectiveness and we will tell you how and why.

Opt-in rates are vanity metrics, they really don’t matter. Business is about sales, It is not important if you get a 100% opt-in rate. It shouldn’t matter because we know vendors in the market that use scripts that can result in higher opt-in rates. The last time that we checked, bots don’t have credit cards, they don’t buy anything from you.

So the opt-in rates are just a vanity metric and you shouldn’t let that dictate your choice of Solo Ad vendors or traffic sources because, at the end of the day, sales drive your business. You could be getting a 7% opt-in rate and make $5,000 in sales.

Opt-in rates again, can be faked, but faking sales is not that easy.

Another thing that we see interacting with a lot of Solo Ad vendors and a lot of people who buy Solo Ads and email ads traffic is that unfortunately there are a lot of scammers who are using bots to bump up the opt-in rates.

Sometimes, if the actual opt-in rate is around 30% they’re going to do some manual submission or they’re going to use some bots to bump it up to 65% or 70% and then they’re going to have you post in our testimonials group. And you end up buying traffic from these people because it’s really hard to figure out who is faking it and who is not. And even though we try very hard, it’s almost impossible for anyone to know for sure if they’re actually bumping up the opt-in rates.

We have an article on how to make sure that you don’t burn your money buying Solo Ads or email ads traffic, but the point that we are trying to make is that you should only focus on getting sales from your marketing.

We have another article on pricing and troubleshooting your online business. If you don’t know what’s wrong with your offers and you’re not getting conversions take a look at that article for additional information.

Let’s address now the elephant in the room. “The money is in the follow-up.” – Bullshit! It’s not completely wrong but it has significantly lost its power to get you sales. Now the open rates are declining and if you don’t get sales within the first 30 days you’re losing money for sure. We are going to talk about what sales cycles are and how they affect your business and the money that you can put into growing your business.

Shorter sales cycles are equal to faster growth of your business unless, of course, you’ve hundreds of thousands of dollars to spend and you can wait for 6-7 months just to get that money back. The shorter the sales cycle the faster your money is going to come back to you and the faster you can reinvest and grow your business.

The sales cycle is basically from when you make the first contact to when your prospect gives you their money.

30 days is the absolute max that we recommend, if you’re not getting sales within the first 30 days it essentially means that if you have put your traffic charges on your credit card, you’ll have to pay interest on those charges. But if you spend $1,000 and you get about $1,200 within 30 days you can now put in $1,200 back and if you know your numbers, if you’re 100% sure of your numbers, you can actually just spend $2,000 and go to $2,400.

Now don’t burn yourself if one of your email campaigns works and it gets you $1,200 on a $1,000 spent. Be 100% sure of your numbers before you spend a lot of money on driving traffic. If you’re putting it on your credit card and you’re spending money you can’t really afford.

You need to be very sure about the numbers that your funnel produces. So the shorter the sales cycle the faster you can reinvest into your business and grow your business.

A lot of people that we speak with worry too much about opt-in rates and they’re not getting sales but at the end of the day sales is the only that you should be concerned about. Additionally, if you want to grow your business, you must work on shortening the sales cycles to as low as one day.